Laurea Skincare – Personalized Mobile E-Commerce Experience
Laurea is a conceptual skincare brand and e-commerce app designed to simplify ingredient transparency and personalized product discovery. The mobile-first platform empowers users to shop confidently, based on their unique skin types, goals, and sensitivities.
Status
Conceptual
Client
Laurea
Service
Conceptual Product Design
Role
UX & UI Designer
Tool
Figma · Notion · MoSCoW Prioritization · AI · PS
The Challenge
Today’s skincare platforms often:
Offer too many product choices with too little guidance
Use inconsistent ingredient language
Make it hard to build a skincare routine with confidence
This creates frustration, especially for new or time-starved users who want to care for their skin but feel overwhelmed.
Design Goals
Reduce friction in ingredient understanding
Personalize product filtering and suggestions
Support intuitive routine-building
Design for emotional calm, not just conversion
Research & Insights
Methods
8 qualitative user interviews (ages 22–38)
60+ responses to skincare frustration survey
UX/brand analysis of Sephora, INCI Decoder, The Ordinary
Key Findings
Ingredient labels were hard to understand
Users built routines through trial-and-error
Filters rarely reflected real concerns like “balance oiliness” or “soothe redness”
Persona:
Melis (27)
Busy marketing professional with sensitive skin. She wants clear explanations, a routine that fits her lifestyle, and trust in what she’s buying — without needing to be an expert.
*more details click https://www.behance.net/gallery/221608425/-Laurea
Design Process
1.Problem Framing
Transparency, personalization, and simplicity were central challenges.
2.Feature Prioritization
Used MoSCoW method to define MVP:
Smart filters
Ingredient education
Routine builder
3.Information Architecture
Sitemap with clear areas:
Shop
My Routine
Learn
My Skin Profile
4.Wireframes & User Flows
Low-fidelity screens for:
Onboarding → skin profile setup
Shop → smart filters
Learn → ingredient modals
Routine builder → morning/evening flows
5.Visual & Brand Design
Brand focused on calm and clarity
Neutral, natural tones
Clean UI, generous spacing, soft rounded edges
Key Features
Ingredient Education
Tap-to-expand cards with plain-language definitions
Shows benefits, sensitivities, and skin compatibility
Educates in context, not in bulk
Personalized Product Filtering
Filters based on:
Skin type (e.g. oily, combination)
Skin goals (e.g. brighten, soothe, anti-aging)
Ingredient sensitivities (e.g. avoid fragrance)
Routine Builder
Drag-and-drop step organization (AM/PM)
Auto-suggests compatible products
Flags incompatible ingredients
Mobile-First, Emotionally Calm UI
Edge-to-edge cards
Focused product views
Visual language that promotes trust, not urgency
Outcome & Impact
Although a conceptual project, Laurea shows how thoughtful UX can bridge:
Education + Commerce
Emotion + Interaction
Confidence + Simplicity
In today’s world, we’re always connected but rarely balanced. The Circadian Protocol is a speculative AR concept designed to reflect emotional states through ambient cues, rather than alerts. Instead of demanding attention, it listens quietly to biometric signals and responds with visual metaphors, encouraging self-awareness and presence.